Black-Led Brands At Walmart.com And At Your Local Walmart Near Me

February 24, 2024
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That’s right! The Lip Bar and Midwest Kids are indeed examples of Black-led brands that you can find at Walmart, both online and in some physical stores. Here’s some additional information about them:

The Lip Bar:

Founded by Melissa Butler
Offers cruelty-free and vegan makeup, especially known for their wide range of nude lipsticks in shades designed for various skin tones.
You can find them online at Walmart.com and in some select Walmart stores.

Midwest Kids:

Founded by Charnika Jones and James Jones
Offers children’s apparel inspired by African American culture and history.
You can find them online at Walmart.com and in some select Walmart stores.

It’s important to remember that these are just two examples of the many Black-led brands available at Walmart. By using the resources mentioned in my previous responses, you can explore a wider range of options and discover brands that align with your interests and needs.

Here are some additional Black-led brands you might find at Walmart:

Beauty: SheaMoisture, Carol’s Daughter, Mielle Organics, Black Girl Magic
Food: Uncle Ben’s (owned by PepsiCo, but founded by a Black entrepreneur), Jubilee Foods, Justin’s
Home: Honey & Coco, Blk Mkt Vintage, The Honey Pot
Electronics: Soulja Boy Audio

Guidance on finding Black-led brands on Walmart.com:

1. Utilize Walmart’s Resources:

Supporting Black Communities: https://www.walmart.com/cp/supporting-black-communities/5486926 This page features a curated selection of Black-owned brands across various categories like beauty, food, home, and electronics.
Black-Owned Beauty Brands: https://www.walmart.com/cp/black-owned-beauty-brands/2444681 This page lists Black-owned beauty brands available on Walmart.com.

2. Explore Directories and Websites:

National Black Business Council:
Black Business Directory:
Moguldom:
Shop Black Owned:

These directories list Black-owned businesses, including some that sell on Walmart.com. You can filter by category and location to find relevant options.

3. Leverage Social Media:

Many Black-owned brands are active on social media platforms like Instagram and Twitter. Use hashtags like #BlackOwnedBusinesses, #SupportBlackBusinesses, and #BlackExcellence to discover them.

4. Read Reviews and Product Information:

While searching for products, check manufacturer information on labels or product pages. If a company name suggests potential Black ownership, research it further to confirm. Reading customer reviews can also reveal insights into the brand’s background.

5. Consider Shopping Local:

While Walmart offers online options, remember that some Black-owned businesses might operate physical stores near you. Checking local directories or searching online can help you discover nearby options.

Remember, the “top” brands are subjective and depend on individual preferences and needs. By exploring these resources and doing your own research, you can discover Black-led brands that resonate with you and support their growth.