Large corporations use marketing tactics and label claims to influence consumer behavior, often obscuring the realities of factory farming. Terms like “cage-free” are widely used but offer minimal welfare improvements, as hens are still densely packed in large barns with no access to pasture. Despite the humane imagery these labels evoke, most birds never see sunlight or walk on grass. This misleading labeling allows companies to charge premium prices while maintaining low production costs.
Corporate Consolidation and Market Control
A small number of companies dominate the U.S. egg industry, with Cal-Maine alone controlling about 20% of the market. This consolidation enables price manipulation, especially during supply disruptions like bird flu outbreaks. Despite limited drops in national egg production, retail prices have surged dramatically—rising from $1.79 per dozen in 2021 to nearly $5 in 2025. During this period, Cal-Maine reported $1 billion in windfall profits, even before experiencing any bird flu outbreaks in its own flocks.
Exploitation of Crises for Profit
Major egg producers have been accused of leveraging public health and animal disease crises to inflate prices. For example, during the 2015 bird flu outbreak and the early stages of the COVID-19 pandemic, Cal-Maine maintained high prices despite no internal supply disruptions. Similarly, grocery giants like Kroger and Albertsons have admitted to raising prices beyond inflation levels, taking advantage of their market power in a highly concentrated industry.
Lack of Transparency in Store Brands
Private-label egg brands from retailers like Walmart, Costco (Kirkland Signature), and Amazon Fresh lack transparency about their sourcing. These brands contract with various producers, and farming practices can change without notice. Organizations like Cornucopia Institute struggle to rate these brands due to withheld information, leaving consumers unable to verify animal welfare or production standards.
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