How to Use Facebook Ads to Drive Sustainable Traffic cipads

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales.

The concept is simple enough: You target prospective buyers on Facebook with an ad.

But when it comes to Facebook, the real key is how to create sustainable traffic—in other words, campaigns that will deliver traffic reliably month over month.

With that in mind, let’s consider the various actions that you’d like site visitors to take upon visiting your site.

Hard Conversions vs. Soft Conversions

Naturally, you want to drive site visitors who will buy your product after being served an ad. However, these “hard conversions” are typically the toughest sell—literally—to achieve, at least initially.

But, there’s a lot of ways that a visitor can convert other than just purchasing something. While conversion (i.e., a lead or sale) is the eventual goal, the runners up are “soft conversions”, like the following:

1. Generate New Email Subscribers

You want your visitors to subscribe to a newsletter or fill out a lead form (which means they’ve opted in and given you their email, which will, in turn, give you more opportunities to reach them and get back them to your site). In this scenario, they’re not purchasing but they’re asking for more information about your company, your product, your services. Typically we use a number of different opt-in form ats across the site.

To read more of the article: How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Save Up To 60% Off Hotels, Flights, Cruises, Rental Cars

Conclusion

Hope this post was helpful to you and that you have a very successful ads campaigns with your business, friends and family! Check out the other sections of my blog for more tips on Cipads.com.

Please visit our Sponsors: