Can You Really Get Big-Time Nationwide Publicity?

If you own a small business or are an individual entrepreneur, an author, etc., you surely realize how much you could benefit from some publicity.

But you probably think “big-time publicity is only for big-time companies“.

Nothing could be further from the truth.

Journalists are constantly searching for good, new stories. A diligent journalist will pick up a good story from a small company just as readily as from an established firm.

But how do you reach the journalists interested in your product or service?

You can search for media members who write about your industry, reach out and try to develop a relationship. This is the best method for getting publicity. It is also the most time-consuming.

To reduce your time, you can hire a PR firm. They’ll do the work, but this is VERY expensive (and by the way, no guarantees).

An affordable alternative that doesn’t take much of your time is to create a press release campaign.

I recommend that you schedule at least 3 – 6 press releases, using different hooks and angles. And send one every few weeks.

In my opinion, the only service to use for this is eReleases.com.

eReleases uses the traditional newswire service from PR Newswire (the same service that BIG companies use at several times the price), the largest, oldest, and most respected press release newswire. This means your release will be sent directly to journalists who are interested in your topic.

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