Lingerie brand Curvy Kate claimed their Luxe strapless bra was “gravity-defying”.
But women across the country were sceptical – having had their own experiences of bras failing to support their boobs.
So the company decided to put the bra – which can hold chests as big as 38J – to the test.
They enlisted the help of Laura Butler and asked her to cartwheel through a shop floor while wearing nothing but the bra and matching knickers. Instead of slipping or even moving an inch from her assets, the £32 bra stayed in exactly the same position.
Understandably, cheers erupted from the crowd watching the genius creation.
Other volunteers were filmed running around a shop wearing the lingerie – with the same result.
The Luxe comes with a foam lining and has inside sling support – an extra hidden lining running from the bottom to the outer curve of the cup.
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