Less than 1% of beef sold in the U.S. is truly grass-fed

Less than 1% of beef sold in the U.S. is truly grass-fed, with widespread industry loopholes and misleading labels undermining consumer trust in grass-fed claims. Despite the growing popularity of grass-fed beef, most products labeled as such are either grain-finished, imported from countries like Australia and Uruguay, or processed domestically to qualify as “Product of the USA,”