Steven Bartlett suggests that successful business ideas stem from solving specific problems rather than relying on traditional business plans. He advises creating a 10-page deck to validate ideas, focusing on the problem, solution, and market, noting that this method has led to two nine-figure businesses and one eight-figure business in his portfolio.
Here are five examples of businesses Bartlett has highlighted, including those he invested in or evaluated through his validation framework:
| Business Name | Industry | Description & Validation Insight |
| The Perfect Gift Co | E-commerce / Gifts | Creates slate tiles and items pressed with user images; validated via eBay’s WINtern competition. |
| The Chocolate Cafe | Food & Beverage | Produces authentic, ethically sourced handmade chocolate; identified through Bartlett’s networking and deck creation. |
| Huel | Health & Wellness | A nutrition brand Bartlett invested in, leveraging his understanding of digital culture and audience behavior. |
| PerfectTed | Consumer Goods | A grocery delivery service Bartlett invested in, aligning with his focus on solving modern convenience problems. |
| Thirdweb | Web3 / Technology | A software platform Bartlett co-founded, illustrating his strategy of identifying emerging tech trends early. |
Bartlett emphasizes that consistency and problem-solving are more critical than originality, urging entrepreneurs to “start somewhere” rather than waiting for the perfect moment. He also highlights the importance of autonomy and ownership within teams to foster innovation and drive these ideas to market.
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